Cass Business School - PgDip/MSc Charity Marketing and Fundraising

  • Name: PgDip/MSc Charity Marketing and Fundraising
  • Institution: Cass Business School, City University
  • Awarding body (if different):
  • Description: There is a growing recognition, that in addition to a common body of knowledge all managers need in order to succeed, there are critical specialist areas for managers which provide a sound understanding of all aspects of their work and a springboard for further career progression. This course is designed for managers working at a senior level in charities and not-for profit organisations who wish to gain a recognised academic qualification and the Institute of Fundraising’s Certificate in Fundraising. The course aims to: - Develop a broad, informed and critical understanding of the complex issues surrounding fundraising and strategic planning - Explore the use of marketing as a strategic tool - Examine the importance of fundraising and marketing to an organisations'; long-term and sustainable future - Explore the effects of external environment and regulation on fundraising and marketing - Develop skills in the management of resources Students should be highly motivated managers and will normally have a good first degree, a related professional qualification or at least three years wholly relevant experience.
  • Leader: Prof.Paul Palmer
  • Contact e-mail: profpalmer@city.ac.uk
  • Contact telephone: 020 7040 5114
  • Web address: http://www.cass.city.ac.uk/masters/courses/msccmf/index.html
  • Details provided by: Prof.Paul Palmer
Last modified on Saturday, 26 June 2010 15:57
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